At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A…

Post summary: The explosion of content generation Why one-size fits all marketing doesn't work 4 ways to use CRM to create better marketing campaigns Today’s consumers are literally bombarded…

Customer Relationship Management software (CRM) hasn’t changed a lot since the 1990s, except that it moved from on-premise systems to the cloud. In most enterprises, customer data is still siloed and…