Customer Relationship Management software (CRM) hasn’t changed a lot since the 1990s, except that it moved from on-premise systems to the cloud. In most enterprises, customer data is still siloed and…

Post summary: The explosion of content generation Why one-size fits all marketing doesn't work 4 ways to use CRM to create better marketing campaigns Today’s consumers are literally bombarded with…

At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A…